Your body isn't the problem. Your jeans are.
Tired of choosing between jeans too tight on hips or too loose at the waist? So are we.
We've created Misto Denim jeans to eliminate this problem, designing specifically for fuller figures. Jeans that actually fit.
Coming to you Winter 2025.
No more waist gap
If you've ever experienced a waist gap while your jeans fit everywhere else, you're not alone.
Engineered for all your curves.
We spent months perfecting our zero-gap waist fit: strategic adjustments at precise points that move with your body without feeling like shapewear.
The result?
Jeans that sit exactly at your waist - whether you're presenting in the boardroom, cucling to your next meeting, or simply living your life.
No adjusting. No belts crimping at the back waistband. Jeans that stay put and make you look great.
Meet your new favourite jeans
Designed specifically for bodies with fuller butts and hips, these jeans have room for your thighs and curves without tightness or constant adjustment.
Our wide-leg cut moves with you, not against you. Professional enough for the office, comfortable enough for everything else. Soft to the touch and the environment.
Ethical fashion that delivers.
Sustainability isn't a marketing buzzword here. It's how we operate. Every decision is made through the lens of durability and respect for people and planet. Every component traced, every decision explained, every maker paid fairly.
Our commitment:
- Made-to-order production (zero excess inventory)
- Water-conscious dyeing and finishing
- Fair wages and safe working conditions
- Built to last 10 years, not 10 washes
We don't just talk about sustainability—we show you the receipts with supply chain transparency.
Launching Winter 2025. Check out the catalog for a sneak peek!
Engineered for all bodies
Fuller seats, curvier hips: you're not an afterthought here. You're who we designed for first.
Our sizing was shaped by community surveys from women like you who told us exactly what you need. Launching in sizes 30, 33, 38, and 40.
Great fit or we'll tailor it! Up to £20 / $30 in alterations covered because fit shouldn't be optional.
You told us you needed pockets that hold a phone. We listened.
You asked for mid-to-high rise options. Done.
You wanted shorter inseams. We've got you.
Help us expand sizing!
Built by someone who's been there
I started Misto Denim because I was tired of denim that wasn't designed for bodies like mine. Fuller hips and butt, smaller waist... jeans either gapped at my waist or cut into my curves. I was tired of being relegated to skinny jeans and outdated styles.
Feeling like my body was the problem, when it wasn't.
So I did what any frustrated person would do: I learned pattern making, learned from the denim experts, found ethical manufacturers who believed in the vision, and created a solution.
I'm not a fashion insider. I'm someone who solved a problem for myself and realised thousands of you face the same struggle every single day.
Misto Denim isn't just another fashion brand. It's the jeans I couldn't find, now available for everyone who's had the same frustration, because we all deserve better. Our bodies aren't the problem.
"If you've ever felt defeated in a fitting room, this brand is for you." -Shyla, Founder of Misto Denim
Why people have joined the waitlist
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Survey response from 82% of our fit community
Take our fit survey"The waist gap is my #1 frustration with every pair of jeans I own."
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Waitlist Member Comment
Join the community"I'm tired of choosing between jeans that fit my hips but gap at the waist. It's an exhausting exercise."
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Response from Fit Survey
"I've given up on jeans that actualy fit my body type."
FAQ Section
When will jeans be available?
Winter 2025. Waitlist members get 48-hour early access before public launch.
What sizes will you offer at launch?
Sizes 30, 33, 38, and 40. We're expanding sizing based on community surveys.
How does the 15% discount work?
The first 200 waitlist signups automatically receive 15% off their first purchase. You'll get a unique code via email.
What if they don't fit?
We offer a fit guarantee—up to £20 in tailoring costs covered. We'd rather ensure a great fit than send jeans to landfill.
Why Tunisia manufacturing?
Tunisia offers ethical production with fair wages, safe conditions, Mediterranean textile heritage, and lower carbon footprint than Asian manufacturing. It's an intentional choice, not a compromise.
What makes your waist fits different?
Unlike shapewear or basic elastic, our zero-gap integration is strategically placed at precise points based on body mapping. It moves with you without feeling restrictive.
Will you ship internationally?
UK to start followed by USA, CAN, and EU based on demand.
Sign up to the waitlist so we know where you'd like us to ship to!